LOCAL DOG BREEDER ✵ GOOGLE ADS ✵ SEO
From zero digital marketing to page one —
and dogs finally finding homes.
A local dog breeder that started working with KaeRae Marketing with no marketing strategy at all, and several dogs over a year old still waiting to be adopted. Sixteen months later, the picture looked very different.
771
TOTAL CONVERSIONS
$16.37
AVG COST PER CONVERSION
13.3
AVG GOOGLE RANK (FROM 5.05)
554
PUPPY APPL. GENERATED
THE SITUATION
No website traffic, no marketing plan,
and puppies that needed homes.
This breeder started working with KaeRae Marketing on August 1st, 2024, with essentially no digital marketing strategy in place. The problem wasn't abstract — it was sitting in the kennel. Several dogs over a year old hadn't been adopted as puppies, and the business needed real attention on Google, fast, to get in front of the families who were out there looking.
WHAT ACTUALLY HAPPENED
Sixteen months later:
page one, and a steady stream of applications.
THE JOURNEY
40% of traffic came from organic SEO and 33% from Google Ads — two channels covering each other's gaps instead of competing for the same budget. Together they drove an average of 3,071 monthly visitors and 62 puppy applications a month, with a 73% engagement rate that meant people weren't just landing and leaving — they were sticking around and applying.
The website went from a modest 911 sessions in the first month to 3,696 sessions — over 49,000 total visits from people actively looking to add a dog to their family. Google rankings climbed from an average position of 50.5 — page five, where most searches never scroll — up to 13.3, solidly on the first page for the terms that matter.
Over the full partnership, that added up to 554 puppy applications — real families, ready to bring a dog home, found through a business that six months earlier had no digital presence at all.
BEFORE & AFTER
Where things started vs. where they landed.
BEFORE — AUGUST 2024
911
Monthly website sessions
-
No digital marketing strategy in place
-
Average Google ranking: 50.5 (page five)
-
Several dogs over a year old, unadopted
AFTER — 16 MONTHS IN
3,696
Monthly website sessions
-
Average Google ranking: 13.3 (page one)
-
3,071 average monthly visitors sustained
-
62 puppy applications generated per month