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Google

Merchant Center

Start to Master Google

Google Merchant Center also known as Google Shopping is the Google Ad Suite’s eCommerce platform.  This lets you publish information about your business and products on Google for shoppers to see.  Google uses relevant search terms to give shoppers all they need to know at a glance. 

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Plus, it’s free.  You only pay for the clicks on your Google Shopping ads.  What else does Google Merchant Center allow you to do?

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  • Keep your product information, like price and return policy, accurate.

  • Go global!  You can advertise your products and services to shoppers around the world.

  • Set up promotions, discounts, and limited-time-only offers on any or all of your products.

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Google Merchant Center has everything you need in one convenient location.  You get comprehensive data reports to show you how your products are performing.  Google Merchant Center also gives you practical suggestions on how to improve your advertising strategy and product presentation. 

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Working Your Sales Funnel

Ecommerce is a lucrative market, but competition is fierce.  Conversion funnels are the reason why successful eCommerce businesses grow.  

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A sales funnel/eCommerce conversion funnel is a sequence of information that a business presents to a prospect from the initial search to remarketing.  This sequence can be made up of various pieces like image-based ads, video ads, web pages, and more.  With the strategic application, a conversion funnel can be highly effective.  

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Google Merchant Center lets you follow visitors at every stage of the funnel.  You can also see if there are any weak points in your ad strategy and adjust them in real-time.  What are other pieces of ad performance information that Google Merchant Center shows you?

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  • Cost per conversion.

  • Average order total.

  • Shopping cart abandonment rate.

  • The overall return on investment.  

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Successful eCommerce using Google’s marketing platform doesn’t have to be difficult or complicated.  With a little guidance, you will be able to integrate it smoothly into your marketing campaign.  

KaeRae Marketing - Sales Funnel Example.

What Do Google Shopping Ads

Look Like?

Google Shopping Ads are highly effective in showcasing your product on the first page of Google.  Ads like these have a higher conversion rate than any other type of ad.

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 Learn More About

Google Merchant Center

Find out how to master Google

Check out our blog for more information on getting the most out of Google products for your business and subscribe to the Marketing Mantra to stay up to date on the latest changes for Google.