I get asked a lot about AI’s role in Google’s algorithm. Right now, Google is deciding what is acceptable when it comes to AI-generated content.
Most people are using AI to write content for their websites quickly and with little effort. But the warning is that while it may be easy now, content should not be the foundation of your content strategy.
You should expect it to be worthless in the future. Focus on using AI as a tool, like using a hammer to make the job simpler, but you are still required to swing the hammer accurately to be effective. Use AI to start your process or create creative headlines or subject lines. A human must still be fully involved in the process.
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