Being Google Ads Certified

Updated: Mar 14, 2021

I have always been an analytical thinker. I have always enjoyed making sense of numbers and what they explain.

Google Ads Certified - KaeRae Marketing
Google Ads Certified - KaeRae Marketing

While discovering Google Analytics and all of its capabilities. I became Google Ads Certified on August 26th, 2014. I truly found my passion when I started working with Google Ads, and all Google tools.

I have worked with well over 300 different businesses with Google Ads. In this blog, I will review what it takes to become Google Ads Certified and why you need a Google Ads Manager to really succeed with your campaigns.

First off, if you are interested in getting certified in any Google tool you can start by going to Skillshop.

There is a lot to do for getting certified in Google Ads. Start by reading the Study Materials for each certification exam. There are several and they all expire after 1 year.

There are 5 different certification exams, you need to pass at least two to become certified. In order to pass the exam, you must finish before the allotted time and get a score above 80%.

1. Display Certification

2. Search Certification

3. Measurement Certification

4. Video Certification

5. Shopping Ads Certification

These exams test you on examples and scenarios that you would encounter when managing a Google Ads campaign.

Being an experienced Google Ads Certified Manager for several years. I have seen many different types of campaigns perform well and learned from mistakes that did not perform.

I use the data of the campaign to make adjustments. There are several different sections of the dashboard that I look at daily for all of my clients. I may not make a change every day, but simply analyzing the results can relay a lot of information.