Being Google Ads Certified

Updated: Mar 14, 2021

I have always been an analytical thinker. I have always enjoyed making sense of numbers and what they explain.

Google Ads Certified - KaeRae Marketing
Google Ads Certified - KaeRae Marketing

While discovering Google Analytics and all of its capabilities. I became Google Ads Certified on August 26th, 2014. I truly found my passion when I started working with Google Ads, and all Google tools.


I have worked with well over 300 different businesses with Google Ads. In this blog, I will review what it takes to become Google Ads Certified and why you need a Google Ads Manager to really succeed with your campaigns.


First off, if you are interested in getting certified in any Google tool you can start by going to Skillshop. https://skillshop.withgoogle.com/


There is a lot to do for getting certified in Google Ads. Start by reading the Study Materials for each certification exam. There are several and they all expire after 1 year.


There are 5 different certification exams, you need to pass at least two to become certified. In order to pass the exam, you must finish before the allotted time and get a score above 80%.


1. Display Certification

2. Search Certification

3. Measurement Certification

4. Video Certification

5. Shopping Ads Certification


These exams test you on examples and scenarios that you would encounter when managing a Google Ads campaign.


Being an experienced Google Ads Certified Manager for several years. I have seen many different types of campaigns perform well and learned from mistakes that did not perform.


I use the data of the campaign to make adjustments. There are several different sections of the dashboard that I look at daily for all of my clients. I may not make a change every day, but simply analyzing the results can relay a lot of information.