Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google search results pages and across Google's vast network of websites, including YouTube and other partner sites.
With Google Ads, businesses can bid on keywords and create ad campaigns that target specific geographic locations, demographics, and devices. The platform uses a pay-per-click (PPC) model, which means advertisers only pay when someone clicks on their ad.
Google Ads offers a range of ad formats, including text ads, image ads, video ads, and shopping ads. Advertisers can also track the performance of their ads through Google Ads, including metrics such as clicks, impressions, and conversion rates, and use this data to optimize their campaigns for better results.