Google My Business is a free service provided by Google. There is no cost to create and manage a business listing on Google My Business. You can add and update information about your business, respond to customer reviews, upload photos, and access basic insights and analytics without incurring any charges.
However, it's important to note that there may be advertising options and additional features offered by Google that can help promote your business or enhance your listing. These features, such as Google Ads or premium profile upgrades, may have associated costs, but they are separate from the basic functionality of Google My Business.
If you choose to run Google Ads campaigns to promote your business through Google search results or display advertising, there will be costs associated with those campaigns based on your advertising budget and bidding strategy. The cost of running Google Ads campaigns varies depending on factors such as your industry, competition, targeting settings, and ad performance.
Overall, the core functionality of Google My Business is free to use, making it a valuable tool for businesses to establish an online presence and connect with potential customers.