Google Tag Manager is a free tool offered by Google. It allows you to quickly and easily add tracking and marketing tags to your website. These tags can include things such as Google Analytics, AdWords conversion tracking, and even custom scripts that you may want to run on your website.
One of the many benefits of using Tag Manager is that it allows you to manage all your tags in one place rather than adding them directly to your website's code. Keeping track of what tags are on your site is simpler and makes it much easier to add or remove tags as needed.
Another benefit of Tag Manager is that it allows you to set up triggers for your tags so that they only execute under certain conditions. For example, you could set up a trigger to only fire a tag when someone visits a specific page, or maybe they click a specific button on your website. This is especially useful when tracking certain actions or events on your website.
Is Google Tag Manager worth using? Yes! Overall, Google Tag Manager is an incredibly useful tool for anyone looking to track and measure their website's performance. It is easy to use and can save you a lot of time when it comes to managing your website's tags.