HOW WE HANDLE YOUR AD SPEND
Let me explain to you our
Transparent Budget Policy
Being honest about your marketing means you should always know exactly how much your business is spending on advertising clicks — not "it's complicated." Here's exactly how we handle it.
DON'T FORGET TO TURN UP THE VOLUME
HOW YOUR BUDGET WORKS
Four steps,
and you're never guessing.
01
We recommend a budget based on your goals
Whatever you're trying to reach, the recommendation is built around getting there within 3 months — not a random number pulled from an industry average.
02
You make the final call
The recommendation is a starting point, not a requirement. The ultimate decision on your ad spend budget is always yours.
03
We monitor and adjust, together
Every month, we review the total spent against the leads and calls it actually produced. We can adjust the budget any time — we like testing the market to find the sweet spot between reasonable cost per conversion and quality leads.
04
You're billed directly by Google
Your billing is set up straight through Google — no markup, no percentage of your spend added to our management fee.
THE PART THAT ACTUALLY MATTERS
What you pay, laid out plainly.
Who bills you for ad spend
GOOGLE, DIRECTLY
Markup or percentage on ad spend
NONE
KaeRae's management fee
FLAT RATE
Does the fee change if your budget changes?
NO
WE DO THIS DIFFERENTLY, ON PURPOSE
We've heard this question a lot —
just never from our own clients.
A FORMER CLIENT, DESCRIBING THEIR OLD MARKETING AGENCY
"So... how much do we actually spend on Google Ads?"
THE ANSWER THEY GOT
"That's complicated — it's allocated across all the campaigns..."
WE DON'T COMPLICATE IT
Your ad spend goes straight to Google. Our management fee is a flat rate that doesn't move when your budget does. If you ever ask "how much do we spend on Google Ads," the answer is just the number — not a paragraph.
