ECOMMERCE ✵ GOOGLE ADS ✵ ONLINE & STOREFRONT
$6.80 back for every $1 spent.
That's not a typo.
An online and brick-and-morter store loose-leaf tea shop. Here's what happened when their Google Ads finally matched the quality of what they sell.
680%
RETURN ON AD SPEND
$119,245
REVENUE GENERATED
3.91%
TOP LANDING PG CONV. RATE
$10,115
CONTINUOUS PARTNERSHIP
THE SITUATION
A great product, buried in a store that
Google Ads weren't set up to sell.
Ecommerce is unforgiving math: every dollar spent on ads either turns into revenue or it doesn't, and there's no hiding a bad campaign behind vague "brand awareness" language. This ecommerce store had a genuinely good product — premium loose-leaf teas and the equipment to brew them properly — but their Google Ads weren't translating browsers into buyers.
WHAT ACTUALLY HAPPENED
Every dollar in ad spend
came back nearly seven times over.
The rebuilt campaigns generated $119,245 in total revenue against ad spend that returned 680% ROAS — meaning for every $1 put into Google Ads, $6.80 came back in sales. That's the kind of number that turns a marketing line item into the most obviously profitable thing in the budget.
That's the pattern with ecommerce Google Ads done right: it's not just about driving traffic, it's about sending the right traffic to the page that's actually built to close the sale.
THE STORE'S PREMIUM
Loose-leaf tea collection page generated $10,115 in revenue on its own, converting at 3.91% — well above typical ecommerce benchmarks. The Long Handled Infuser was the single top-selling product, with 88 transactions and $1,642 in revenue.
