top of page

Google Ads: Keyword Planner

Updated: Apr 8



Google Ads Keyword Planner is a tool within the Google Ads platform that helps advertisers research and select relevant keywords for their ad campaigns. It provides insights into the search volume, competition level, and estimated cost-per-click (CPC) for specific keywords, allowing advertisers to make informed decisions about which keywords to target in their campaigns.


To use Keyword Planner, advertisers enter a keyword or phrase related to their business or industry, and the tool generates a list of related keywords along with their search volume and competition level. Advertisers can then refine the list by adding or removing keywords, filtering by geographic location or language, and adjusting the targeting settings.


Keyword Planner also provides estimated bid ranges for each keyword, which can help advertisers determine their budget and bidding strategy. Overall, Keyword Planner is a valuable tool for advertisers looking to optimize their ad campaigns and maximize their return on investment (ROI).


Consider figuring out your keywords right now; I have created an exercise to guide you through the journey to Discover Your Keywords. Click Here to find out yours.


2 Comments

justin baiber
justin baiber
Jul 01

Google Ads’ Keyword Planner is such a valuable tool for anyone looking to optimize their ad campaigns effectively. When exploring different marketing platforms, I found that integrating Mailchimp into your email strategy can really boost overall engagement. Combining these tools helps create more targeted and personalized campaigns that reach the right audience at the right time. It’s fascinating how data-driven insights from Google Ads can complement email marketing efforts through services like Mailchimp to improve conversion rates. For marketers aiming to maximize ROI, using both tools in tandem is definitely worth considering.

Like
bottom of page