Keyword match types are one of the most important settings in your entire Google Ads account — and one of the most misunderstood. Get them right and your ads show up for people who are actively looking to hire a plumber, HVAC technician, or electrician. Get them wrong and you're paying for clicks from people who have absolutely no intention of calling you. Here's the plain-English breakdown. What Are Keyword Match Types? When you add a keyword to your Google Ads campaign, you

The Search Terms Report shows you exactly what people typed into Google before clicking your ad. If you've never looked at this, you're probably wasting money and don't even know it. I'm Kelsey with KaeRae Marketing. The Search Terms Report is one of the most important reports in Google Ads — and most people don't even know it exists. Let me show you where to find it and what to do with it. Your keywords are what you tell Google you want to show up for. Your search terms are

If you're paying for clicks from people searching 'plumber salary' or 'DIY plumbing,' you're wasting money. Negative keywords fix this. Let me show you how. I'm Kelsey with KaeRae Marketing. Negative keywords are one of the most powerful tools in Google Ads — and one of the most ignored. Here's what they are, why you need them, and exactly how to add them. Negative keywords tell Google: 'Don't show my ad when someone searches for this.' So if you're a plumber and you add 'job

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If you've ever wondered why your business doesn't show up when customers search for exactly what you offer, this video is about to change everything. I'm Kae, and in the next five minutes, you're going to learn the simple method that gets your business found by people who are ready to buy. Let me guess—you've tried stuffing keywords on your website, maybe even paid someone who promised to 'optimize your SEO,' and you're still invisible online. Sound familiar? Comment 'INVISIB

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