Negative keywords might sound like a downer, but they're actually a powerful tool for success in Google Ads. Hi, I'm Kelsey, an Entrepreneur and Google Certified Expert, and today, we're diving into the world of negative keywords.
In Google Ads, negative keywords are crucial in refining your ad campaigns. They prevent your ads from appearing in front of audiences searching for unrelated products or services. Let's break it down with an example.
Imagine you're a limo driver in Florida. You want your ad to appear when locals search for terms like "limo service" or "limo driver." However, you definitely don't want your ad popping up for searches like "limo driver careers" or "limo driver salaries."
Enter negative keywords! In this scenario, "careers" and "salaries" would be designated as negative keywords, ensuring your ad reaches the right audience without wasting impressions on irrelevant searches.
It's essential to use negative keywords strategically. While too many negatives can limit your reach, employing them wisely can significantly boost the effectiveness of your Google Ads.
Are you curious if Google Ads is the right fit for your business? Take our quiz! Link in my bio.
Think the term “negative keywords” refers to something bad? Think again!
Hi! My name is Kelsey, and I am an Entrepreneur and Google Certified Expert. Today, we’re going to discuss negative keywords in Google Ads.
Negative keywords are needed to run your Google Ads Successfully. They provide a valuable service, tightening your ad groups by preventing your ad from appearing in front of people searching for things unrelated to your products or services.
Here’s an example.
Let’s say you’re a limo driver in Florida. You want your ad to appear when people in your area search for things like “limo service” or “limo driver.”
But you don’t want to appear when people search in your area for “limo driver careers” or “limo driver salaries.”
Enter negative keywords! In this example, “careers” and “salaries” would be your negative keywords.
You don’t want to use too many negative keywords, which can shrink your audience pool. But using them strategically can absolutely help your Google Ads succeed.
Need help deciding if Google Ads are a good strategy for your business? Take the quiz! Link in my bio.
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