You should consider creating a Google My Business (GMB) listing even if you already have a website. Here are some reasons why:
A GMB listing can help improve your online visibility, especially in local search results. When people in your area search for products or services related to your business, your GMB listing can appear prominently, providing essential information on the search results page.
GMB listings are integrated with Google Maps, making it easier for potential customers to find your physical location. This is particularly important for businesses with a physical presence, such as brick-and-mortar stores or service providers with a local service area.
Having a verified GMB listing can enhance your business's credibility. It shows that your business is legitimate and active. Customers are more likely to trust and engage with businesses with a well-maintained GMB profile.
GMB allows you to interact with customers through reviews, questions, and answers, and posts. You can respond to customer reviews, answer their questions, and share updates or promotions. This engagement can help you build a loyal customer base.
GMB provides valuable insights into how people find and interact with your business online. You can track metrics such as the number of views, clicks, and requests for directions, which can inform your marketing strategies.
Many people use their smartphones to search for businesses and services. A GMB listing ensures that your business information is easily accessible on mobile devices, making it convenient for potential customers.
A well-optimized GMB listing can boost your local search engine optimization (SEO) efforts. It increases your chances of appearing in the local "3-pack" (the top three local listings) on Google, which can drive more organic traffic to your website and physical location.
In summary, creating a Google My Business listing is a valuable complement to your website. It helps you reach a broader audience, engage with customers, and improve your online presence, particularly in local searches. Combining a website with a well-maintained GMB listing can enhance your overall online marketing strategy and help you connect with more potential customers.