ROOFING ✵ GOOGLE ADS ✵ 3-YEAR PARTNERSHIP
4,178 leads. $26.53 each.
Three years of proof that this works.
A roofing company that's worked with KaeRae Marketing on Google Ads for three straight years. Here's what that partnership actually produced.
4,178
TOTAL LEADS, 3 YRS
$26.53
COST PER LEAD, 2021
$3.39
AVG COST PER CLICK, 2020
3 YRS
CONTINUOUS PARTNERSHIP
THE SITUATION
A roofing company that needed a steady pipeline,
not a one-off campaign.
Roofing is a business where one job can be worth thousands of dollars — which also means one bad lead is an expensive mistake. This roofing company didn't need a quick spike in traffic. They needed Google Ads that kept producing, month after month, without the cost per lead creeping up to the point where the math stopped working.
WHAT ACTUALLY HAPPENED
Three years of the same account,
getting more efficient, not less.
In 2020, the campaigns ran $20,390 in ad spend against 6,000 clicks — a $3.39 average cost per click, which is low for a contractor keyword set where competitors are often bidding aggressively. By 2021, that efficiency showed up directly in the numbers that matter: a $26.53 cost per conversion, against roofing jobs that routinely run into the thousands. That's not a rounding error — that's the kind of return that makes the marketing spend an obvious decision instead of a leap of faith.
AT $26.53 PER LEAD
Roofing jobs average thousands of dollars; it takes a vanishingly low close rate for this campaign to pay for itself many times over. That's the math a skeptical business owner should run for themselves — not take my word for it.
Over the full three years, the account produced 4,178 leads total — not a single lucky month, but a sustained pipeline Highland could actually plan around. That's the difference between a campaign and a growth channel.