FOR HVAC BUSINESS OWNERS
When the first chill comes rolling in,
make sure it's your phone that rings.
You're great at heating and cooling. You should be the first name people see when their system dies. Here's why that's not happening yet — and how to fix it, starting with a free cheatsheet built specifically for HVAC companies.
FREE DOWNLOAD
The HVAC Company
Google Cheat Sheet
The exact checklist to find out what's costing you calls — before the next rush hits. Sent straight to your inbox, free.
WHERE TO START
Three ways to stop guessing.
Pick where you're starting from.
Download the Cheatsheet
Free, five minutes to read, built specifically for HVAC companies. Figure out what's actually going on before you spend a dollar on anything.
↑ GRAB IT ABOVE
Book a Free Clarity Call
Thirty minutes, no pitch. We look at your actual situation and I tell you honestly what I'd do and what it would cost.
Not Sure — SEO or Ads?
Take the two-minute quiz. Answer a few questions about your business and get a straight answer on which path actually fits.
SOUND FAMILIAR?
You built a great HVAC company.
Google just doesn't know it yet.
You didn't get into heating and cooling to become a marketing expert. But somewhere along the way, everyone started telling you that you need Google Ads, SEO, a Google Business Profile, Local Services Ads, call tracking... and now your head is spinning. You're not alone.
THE HONEST TRUTH
Google IS the #1 way
people find an HVAC company.
When the AC quits during a heat wave or the furnace dies on the coldest night of the year, nobody's flipping through a phone book. They're Googling "HVAC repair near me" and calling whoever shows up first. Here's what that means for your business:
97%
Search Online First
97% of consumers search online to find local service businesses before ever picking up the phone.
3x
More Calls From Map
Businesses in the Google Local Pack — the top 3 map results — get 3x more calls than those sitting below it.
75%
Never Scroll Down
Three-quarters of searchers never go past the first page of results. If you're not there, you're invisible.
2
Rushes a Year
Your year runs on the first heat wave and the first cold snap. Those that win them are the ones whose marketing was already working before the weather turned.
NOT ALL HVAC SEARCHES ARE THE SAME
Three kinds of customers.
Three different ways to win them.
This is where most HVAC marketing goes wrong — treating every search like the same customer. Someone whose furnace just quit on the coldest night of the year and someone quietly shopping for a new system are not looking for the same thing.
THE EMERGENCY CALL
"My furnace just died."
Urgent, ready to call now, and not comparison shopping for long. This customer picks whoever shows up first and looks trustworthy.
HOW YOU WIN
Google Ads, Local Services Ads, and a strong Google Business Profile — visible at the top, fast to call, and honest about after-hours availability.
THE BIG DECISION
"Should I replace my system?"
A bigger ticket and a longer decision. This customer researches, compares, and reads before anyone ever gets a call.
HOW YOU WIN
SEO — helpful replacement and installation pages, plus clear financing information — so you're the company they've already read by the time they're ready to call.
THE REPEAT CUSTOMER
"Time for a tune-up."
The steady, predictable revenue that smooths out the seasonal peaks and valleys — if you're the one they remember.
HOW YOU WIN
Reviews, a well-kept Business Profile, and seasonal tune-up campaigns timed ahead of each rush.
REAL RESULTS, REAL PLUMBERS
Not hypothetical.
Actual client accounts.
These are pulled straight from the same reports these clients get every month — real ranking data from Search Console, real call and lead counts from Google Analytics and their Google Business Profile. No stock case studies, no cherry-picked screenshots — the actual before-and-after from three real plumbing and HVAC accounts, tracked month over month.
HVAC + Plumbing
INDIANAPOLIS, IN
48 → 25
Average Google search ranking
+ 36%
Monthly leads (37 → 50/mo)
+ 43%
Organic clicks from Search Console
(141 → 202/mo)
Ranking cut nearly in half over the course of the engagement.
Went to an Agency
SYRACUSE HVAC COMPANY
$51.82 → $289.56
Cost per lead, same 3-month window — with KaeRae vs. with the agency they moved to
5x
Increase in cost per lead after leaving, despite more than double the ad spend
This one isn't a highlight reel — it's what happened after they left. See the full breakdown →
Different Trade
PLUMBERS
51 → 21
average Google search ranking
39 → 16
average Google search ranking
Different trade, same fundamentals — and the same kind of ranking gains.
No guarantees that your business will see the same numbers — every market is different. This is what actually happened in these accounts.
NO MYSTERY. NO RUNAROUND.
Here's exactly what happens
if you book a call.
Just a straight conversation about your business.
STEP 1
Book A Free Call
30 minutes. We talk about your business, your current situation on Google, and what you're trying to accomplish. No pressure.
STEP 2
Get A Clear Plan
I tell you exactly what I'd do, what it costs, and what results are realistic. Honest, even when it's not what you hoped to hear.
STEP 3
We Get To Work
If it's a fit, we move fast. You'll know what I'm doing and why — no black boxes, no hiding behind confusing reports.
STEP 4
Watch It Work
Monthly reports in plain English. Real numbers. Real calls. You'll always know if the investment is paying off.
FREE DOWNLOAD
The HVAC Company's
Google Cheat Sheet
The exact checklist to find out what's costing you calls — before the next rush hits. Sent straight to your inbox, free.
