Updated: Mar 14, 2021
If you have used either Google Ads or Facebook Ads before there are pros and cons to each. I have shared my professional opinion about both Google Ads and Facebook Ads for businesses. Decide for yourself which one you prefer.
The truth is, you will want to use a combination of each to effectively target your audience differently with each platform.
Strategies behind each Google Ads and Facebook Ads can have similarities but the implementation and ad design will be very different.
Before I dive in, you should know that a custom strategy should be created for your business based on your industry, geographic market, specific audience, business size, and budget.
Let's talk about Google Ads first.
Google Ads has a lot of benefits. Many businesses choose to use it simply because they can get to the top of Google for a specific keyword search. Yes, that is true, but there is so much more you can do with Google Ads. Let me list just a few...
Target your audience based on their geographic location, the device they use, the time of day they search, and the keywords they search.
You can also show your ads not only on Google, Yahoo, Bing, and other search engines. But Google is partnered with over 2 million different websites that reach 90% of the internet users.
Not to forget that with Google Ads you can create YouTube ad commercials. These will show before or in the middle of a video on YouTube. There are 5 billion videos watched every day.
Google Ads does have a downfall for most businesses, the cost can be high. Depending on the competition level for your top keywords. The average cost per click for a keyword could range from $2 - $20.
Think about the value of a potential customer. How much revenue does a life-long customer bring your business. A successful campaign will provide a positive return on investment.
You can set a budget for your Google Ads campaign, but know going in you should spend a minimum of $500-$1,000 a month for your Google Ads budget.
The possibilities with Google Ads are endless. And let me be honest, I am biased. I am a Google Ads manager. I have been Google Ads certified since 2014. Working with many different types of businesses over the years, I learned that Google Ads is not always the best strategy for a business. Using your Google Analytics to view your audience behaviors to choose the best advertising platform.