Google Ads vs Facebook Ads
Updated: Mar 14, 2021
If you have used either Google Ads or Facebook Ads before there are pros and cons to each. I have shared my professional opinion about both Google Ads and Facebook Ads for businesses. Decide for yourself which one you prefer.
The truth is, you will want to use a combination of each to effectively target your audience differently with each platform.
Strategies behind each Google Ads and Facebook Ads can have similarities but the implementation and ad design will be very different.
Before I dive in, you should know that a custom strategy should be created for your business based on your industry, geographic market, specific audience, business size, and budget.
Let's talk about Google Ads first.
Google Ads has a lot of benefits. Many businesses choose to use it simply because they can get to the top of Google for a specific keyword search. Yes, that is true, but there is so much more you can do with Google Ads. Let me list just a few...
Target your audience based on their geographic location, the device they use, the time of day they search, and the keywords they search.
You can also show your ads not only on Google, Yahoo, Bing, and other search engines. But Google is partnered with over 2 million different websites that reach 90% of the internet users.
Not to forget that with Google Ads you can create YouTube ad commercials. These will show before or in the middle of a video on YouTube. There are 5 billion videos watched every day.
Google Ads does have a downfall for most businesses, the cost can be high. Depending on the competition level for your top keywords. The average cost per click for a keyword could range from $2 - $20.
Think about the value of a potential customer. How much revenue does a life-long customer bring your business. A successful campaign will provide a positive return on investment.
You can set a budget for your Google Ads campaign, but know going in you should spend a minimum of $500-$1,000 a month for your Google Ads budget.
The possibilities with Google Ads are endless. And let me be honest, I am biased. I am a Google Ads manager. I have been Google Ads certified since 2014. Working with many different types of businesses over the years, I learned that Google Ads is not always the best strategy for a business. Using your Google Analytics to view your audience behaviors to choose the best advertising platform.
I write this blog post now because as of January 1, 2021, KaeRae Marketing will not provide social media advertising services. I make this decision because I have found my calling to be Google management. Partnering with other marketing partners to provide their expert social media experience to my clients.
But as I promised, what are my thoughts on Facebook Advertising.
Using Facebook Ads can be a challenge only because you need to come up with very creative messages and graphics. Capturing your users' attention is in a 0.25-of-a-second window.
Now that you have your ad design and copy, you need to focus on what your users are like. Targeting specifically enough to show your ads to the right people.
A great benefit for Facebook Ads is the cost can be much lower than Google.
Facebook is a platform that was created to build a community, allow people to connect from wherever they are in the world. You have the chance to use that for your business. Some businesses can have customers from wherever. If your customer can be anywhere and still buy your product, Facebook is an excellent platform.
A pro tip for using Facebook for your business, be sure you have a strong brand built. Trust a professional to create a unique and captivating brand, one that people will remember. That is key for building a large following.
Facebook is a slow-building process, you should not expect to go from 1 Like to 100 Likes overnight. You will need to keep your page active and relevant to organically build a page.
If you use advertising to build your community that is great, it will go a bit quicker. But a budget that matches your goals will be required.
If you are looking to find new leads, customers, or sign-ups, Facebook will take longer than other marketing strategies.
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Tags: #Google #GoogleAds #GoogleAdWords #GoogleSearch #Keywords #KeywordPlanner #GoogleTrends #KeywordList #GoogleSearchConsole #GoogleAnalytics #NegativeKeywords #GoogleAdsExpress #GoogleExpert #GoogleManager