Google Business Posts That Work: Turn Your Profile Into a Customer Magnet
- kaeraemarketing
- Sep 4
- 8 min read
Your Google Business Posts Are Probably Invisible (Here's How to Fix That)
Let's be honest: You've probably been treating your Google Business Profile like a digital business card that you set up once and forgot about. Meanwhile, your competitors are using it like a 24/7 marketing machine that brings them customers every single day.
If you're wondering why your phone isn't ringing despite having a "complete" Google Business Profile, the answer is simple: You're not using Google Business posts to their full potential.
Most business owners either ignore posts entirely or throw up random updates that get zero engagement. But here's what successful businesses know: Google Business posts that actually work can increase your profile views by 40% and drive real customers through your door.
Today, you're going to learn exactly how to create posts that stop the scroll, generate engagement, and most importantly—bring you business.
What Makes Google Business Posts Actually Work
Posts Are Your Direct Line to Local Customers
When someone finds your business on Google Maps or in local search results, your posts appear right there in your profile. They're seeing your content at the exact moment they're considering whether to call you, visit you, or choose your competitor instead.
Google Business posts give you a direct opportunity to influence that decision. You can showcase your expertise, highlight special offers, share customer success stories, and prove you're the obvious choice—all without paying for ads.
The Algorithm Rewards Active Profiles
Google's local search algorithm loves businesses that stay active and engaged. Regular posting signals to Google that you're a legitimate, active business worth recommending to searchers.
Businesses that post consistently see better visibility in local search results. It's like Google is saying, "This business is actively serving customers, so we'll show them to more people."
The Google Business Post Types That Actually Drive Results
Event Posts: Create Urgency and Drive Action
Event posts are perfect for time-sensitive promotions, sales, or actual events your business is hosting.
What makes effective Google Business event posts:
Clear dates and times
Compelling reason to act now
Easy next step for customers
Real example: Instead of "Sale this weekend," try "48-Hour Emergency: 30% Off All Services - Ends Sunday at Midnight. Call now to book your appointment before we're fully booked."
Event posts create urgency because they have built-in expiration dates. People naturally respond to limited-time opportunities.
Offer Posts: Turn Browsers Into Buyers
Offer posts are your secret weapon for converting people who are comparison shopping between you and your competitors.
Structure that works:
Specific discount or value proposition
Clear terms and expiration
Simple way to claim the offer
Winning example: "New Customer Special: Free Diagnostic + 20% Off Repair (Save up to $150). Valid through March 31st. Mention this post when you call."
Offer posts work because they give potential customers a reason to choose you over competitors. Everyone likes a good deal, especially when it's exclusive.
Update Posts: Build Trust and Show Expertise
Update posts are your opportunity to share valuable information, showcase completed projects, or educate your audience about your services.
Content ideas that engage local customers:
Before/after project photos
Seasonal maintenance tips
Behind-the-scenes business content
Customer testimonials and success stories
Example that builds authority: "Just completed this whole-house electrical upgrade in Riverside. New panel, updated wiring, and smart home integration. Homeowner saved 40% on their electric bill in the first month."
Update posts work because they demonstrate your expertise and show real results you've achieved for other customers.
Product Posts: Showcase What You Offer
Product posts highlight specific services or products, complete with photos and pricing information.
Elements of effective Google Business product posts:
High-quality photos showing your work
Clear pricing or price ranges
Specific benefits customers receive
Service business example: "Professional Carpet Cleaning: $99 per room (up to 200 sq ft). Pet stain removal included. Before/after photos show the difference our truck-mounted system makes."
Product posts work because they give potential customers specific information they need to make buying decisions.
Creating Posts That Stop the Scroll
The Hook: Your First 5 Words Matter Most
Your opening line determines whether someone keeps reading or scrolls past your post. Lead with something that demands attention.
Attention-grabbing openers:
"Emergency repair completed in 2 hours"
"Customer saved $800 with this trick"
"Before you hire anyone else, read this"
"Free estimate revealed $3,000 problem"
Avoid boring openers like:
"We are pleased to announce"
"Check out our latest service"
"Thanks to all our customers"
People scrolling through local business results are looking for solutions to their problems. Lead with the solution, not the announcement.
Visual Content That Converts
Photos that get results:
Before/after transformations
Your team in action
Completed projects with happy customers
Behind-the-scenes work processes
Photo mistakes that kill engagement:
Stock photos that look generic
Blurry or dark images
Photos without context or explanation
The same photo used repeatedly
Your photos should tell a story about the value you provide. Every image should make potential customers think, "I want that result for my business/home."
Call-to-Action That Actually Works
Every post needs a clear next step for interested customers.
Strong calls-to-action for local businesses:
"Call now for your free estimate"
"Book your appointment online"
"Mention this post for your discount"
"Text us for faster response"
Weak calls-to-action to avoid:
"Contact us"
"Learn more"
"Visit our website"
"Follow us"
Your call-to-action should eliminate friction and make it easy for customers to take the next step.
The Posting Schedule That Actually Works
Consistency Beats Perfection
You don't need to post daily to see results. You need to post consistently and strategically.
Realistic posting schedule for busy business owners:
Minimum effective dose: 2-3 posts per week
Sweet spot: 4-5 posts per week
Overkill: More than one post per day
Google rewards consistent activity over sporadic bursts. Better to post 3 times per week every week than to post 15 times one week and nothing for a month.
Timing Your Posts for Maximum Visibility
Best posting times for local businesses:
Monday-Friday: 8-10am and 5-7pm
Saturday: 10am-2pm
Sunday: Avoid unless you're open
These times align with when people are commuting, taking breaks, or planning their weekend activities—prime times for local business research.
Content Mix That Keeps People Engaged
Weekly content formula:
40% Educational/helpful content
30% Promotional offers or services
20% Behind-the-scenes/company culture
10% Customer spotlights/testimonials
This mix keeps your content interesting while still driving business results.
Advanced Strategies for Google Business posting success
Seasonal Content That Drives Business
Plan your posts around seasons, holidays, and local events to stay relevant and top-of-mind.
Seasonal post ideas:
Spring: Home maintenance prep, spring cleaning services
Summer: AC maintenance, outdoor project preparation
Fall: Winterization services, holiday prep
Winter: Emergency services, indoor projects
Seasonal content works because it aligns with when customers are naturally thinking about your services.
Local Event Integration
Reference local events, weather, or news to show you're connected to your community.
Examples:
"Getting ready for the county fair? We'll have your vehicle running perfectly for the trip."
"Storm damage repairs available this weekend. Emergency service calls returned within 1 hour."
Local relevance helps you stand out from chain competitors who use generic national content.
Customer Success Spotlights
Share specific customer results (with permission) to build trust and demonstrate your capabilities.
Template that works: "Just helped [Customer type] in [Neighborhood] [Achieve specific result]. [Brief description of work done]. [Specific benefit they received]. Ready for similar results? [Clear call-to-action]."
Customer success posts work because they provide social proof and help potential customers visualize working with you.
Common Google Business Posts Mistakes That Kill Results
Generic Content That Says Nothing
Posts that waste your time:
"Happy Monday!"
"Thanks to all our customers"
"We provide quality service"
Why generic content fails: It doesn't give potential customers any reason to choose you over competitors. Anyone could post the same content.
Posting Without Purpose
Every post should have a clear goal: generate calls, drive website visits, promote an offer, or build authority.
Before posting, ask yourself:
What specific action do I want people to take?
What value am I providing to potential customers?
How does this post help someone make a buying decision?
Ignoring Your Audience's Real Needs
Your posts should address the problems your customers actually have, not what you want to talk about.
Customer-focused content:
Answers frequently asked questions
Addresses common concerns or objections
Provides helpful tips they can use immediately
Shows real results you've achieved
Measuring What Actually Matters
Metrics That Connect to Revenue
Track these numbers:
Phone calls generated from posts
Website clicks from your profile
Direction requests to your business
Direct messages through Google Business
Ignore these vanity metrics:
Post views alone
Profile impressions without engagement
Likes or reactions without action
The only metrics that matter are the ones that connect to actual customer inquiries and business growth.
Using Google Business Insights Effectively
Google provides analytics for your posts and profile. Use this data to understand what content resonates with your local audience.
Key insights to monitor:
Which posts generate the most engagement
What times get the best response
Which call-to-actions drive the most action
What content leads to the most calls
This data helps you create more of what works and eliminate what doesn't.
Frequently Asked Questions
Q: How often should I post to my Google Business Profile? A: Aim for 3-4 posts per week consistently rather than posting sporadically. Google rewards regular activity, and your audience stays engaged with fresh content.
Q: What's the ideal length for Google Business posts? A: Keep posts between 150-300 words. Long enough to provide value, short enough that people actually read them. Lead with your most important information.
Q: Should I include pricing in my posts? A: Yes, when appropriate. Pricing transparency builds trust and pre-qualifies leads. Use ranges if exact pricing varies by project scope.
Q: Can I schedule Google Business posts in advance? A: Yes, through the Google Business Profile manager or third-party tools. This helps maintain consistency even during busy periods.
Q: What should I do if my posts aren't getting engagement? A: Review your content strategy. Are you addressing customer needs? Including clear calls-to-action? Using compelling visuals? Posting at optimal times?
Your Implementation Roadmap
This Week's Action Items:
Audit your current Google Business posts (or create your first ones)
Plan 4 posts for next week using different post types
Set up a simple content calendar for consistent posting
Next Week's Goals:
Publish your planned posts on schedule
Monitor which posts generate the most engagement
Respond promptly to any comments or messages
This Month's Objectives:
Establish a consistent posting rhythm
Track which content drives the most business inquiries
Refine your strategy based on what's working
The Bottom Line on Google Business Posts
Here's what most businesses miss: Google Business posts aren't just announcements—they're sales tools that work 24/7 to convince potential customers to choose you.
Every post is an opportunity to demonstrate your expertise, showcase your results, and give people a reason to call you instead of your competitors.
Your local customers are already finding your Google Business Profile. The question is: Are your posts converting them into customers, or are they scrolling right past to find someone who communicates more effectively?
Ready to transform your Google Business Profile into a customer-generating machine? Get our complete Google Business optimization audit to see exactly what's holding back your local visibility. Or learn to master Google Business posting yourself with our step-by-step Google Business course that shows you exactly what to post and when.
Remember: Every day you're not posting effectively is another day potential customers are choosing your competitors. Start posting with purpose, and watch your phone start ringing.
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