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What are Google Ads?

What are Google ads?

Google Ads is an online advertising platform that enables businesses to create and display ads on Google search results pages and across Google's extensive network of websites, including YouTube and other partner sites.

With Google Ads, businesses can bid on keywords and create ad campaigns that target specific geographic locations, demographics, and devices. The platform uses a pay-per-click (PPC) model, which means advertisers only pay when someone clicks on your ad.

Google Ads offers a range of ad formats, including text ads, image ads, video ads, and shopping ads. Advertisers can track the performance of their ads through Google Ads, including metrics such as clicks, impressions, and conversion rates, and use the data to optimize their campaigns for better results.

Why Should You Care About Google Ads? Because it offers a powerful platform to reach a vast audience of potential customers. You can target particular demographics, locations, and keywords to make sure that the right users see your ads. By leveraging Google Ads, you can increase brand visibility, drive targeted traffic to your website, and generate leads or sales for your business.

DISCLAIMER: Any advice I give is based solely on my experience and research. There is no guarantee as many variables will impact your success. Everything stated should be taken as an opinion.


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