Creating video content for your business is a great way to quickly build a bond with your audience. But the key to this content is to be “real” or authentic. Your audience will know when it is a stock photo or sounds written by someone, not in the business.
The video content should always be shown on your website; YouTube is the best platform to upload videos. The reason that is the best place to upload video content is that Google and YouTube are the same company.
The importance of video content is increasing. Create a plan for your customer's questions before they decide to work with you. These videos will have lifetime value if you create them with a professional.
Video content can be a game changer for your website traffic engagement. The longer users stay on your website, the more likely they will convert.
Explain your business history, purpose, mission, behind-the-scenes of your business, your team, common questions, what to know before calling us, etc. There are endless topics you could touch on with video content. The goal is to create a constant flow of videos for your audience.
Create a schedule for capturing video content every couple of months. This video content is excellent for social media content.
When uploading videos to YouTube, keep in mind that you want to include keywords in the title and description of the video. There are a lot of opportunities for “YouTube SEO.”