FOR ROOFING BUSINESS OWNERS
Your next roof is already searching for you on Google.
Make sure you show up.
You're great at roofing. You should be the first call when a storm rolls through or a homeowner finally decides to replace. Here's why that's not happening yet — and how to fix it, starting with a free cheat sheet built specifically for roofers.
FREE DOWNLOAD
The Roofer's
Google Cheat Sheet
The exact checklist to find out what's actually costing you calls — sent straight to your inbox, free.
WHERE TO START
Three ways to stop guessing.
Pick where you're starting from.
Download the Cheat sheet
Free, five minutes to read, built specifically for roofers. Figure out what's actually going on before you spend a dollar on anything.
↑ GRAB IT ABOVE
Book a Free Clarity Call
Thirty minutes, no pitch. We look at your actual situation and I tell you honestly what I'd do and what it would cost.
Not Sure — SEO or Ads?
Take the two-minute quiz. Answer a few questions about your business and get a straight answer on which path actually fits.
SOUND FAMILIAR?
You built a great roofing business.
Google just doesn't know it yet.
You didn't get into roofing to become a marketing expert. But somewhere along the way, everyone started telling you that you need Google Ads, SEO, a Google Business Profile, GA4, Local Services Ads... and now your head is spinning. You're not alone.
THE HONEST TRUTH
Google IS the #1 way
people find a roofer.
When a storm tears through the neighborhood or a homeowner finally decides their roof is done, nobody's checking the Yellow Pages or the mailer that got tossed with the junk mail. They're Googling "roofer near me" and calling whoever shows up first and looks legitimate. Here's what that means for your business:
97%
Search Online First
97% of consumers search online to find local service businesses before ever picking up the phone.
3x
More Calls From Map
Businesses in the Google Local Pack — the top 3 map results — get 3x more calls than those sitting below it.
75%
Never Scroll Down
Three-quarters of searchers never go past the first page of results. If you're not there, you're invisible.
1 storm
changes everything
A single storm event can double your search demand overnight. The roofers ready for it get the leads. The ones who aren't watch competitors take them.
NOT ALL HVAC SEARCHES ARE THE SAME
Three kinds of customers.
Three different ways to win them.
This is where most HVAC marketing goes wrong — treating every search like the same customer. Someone whose furnace just quit on the coldest night of the year and someone quietly shopping for a new system are not looking for the same thing.
THE STORM CALL
"I have a leak right now."
Urgent, often anxious, and ready to call whoever answers first. This customer isn't comparison shopping — they want someone on the roof today.
HOW YOU WIN
Google Ads, Local Services Ads, and a Google Business Profile that clearly shows emergency availability — visible at the top, fast to call.
THE BIG DECISION
"Is it time to just replace it?"
A bigger ticket and a longer decision. This customer researches materials, financing, and warranties before anyone gets a call.
HOW YOU WIN
SEO — helpful replacement pages with real financing and warranty information — so you're the name they've already read by the time they're ready.
THE INSURANCE CLAIM
"Will insurance even cover this?"
Confused, a little wary, and looking for someone who can walk them through the claims process — not just hand them an estimate and disappear.
HOW YOU WIN
Content and reviews that speak directly to insurance claims experience. This is where roofers build trust before the phone ever rings.
REAL RESULTS, REAL PLUMBERS
Not hypothetical.
Actual client accounts.
Here's what's already happening in real accounts — plumbing, HVAC, and roofing alike. The fundamentals — Google Business Profile, local SEO, Google Ads setup — don't change by trade.
Local Plumber
ONTARIO, NY
51 → 21
Average Google search ranking
+ 63%
Monthly calls from Google Business Profile (52 → 84/mo)
+ 77%
Website sessions (346 → 613/mo)
Plus 600+ leads generated through Local Services Ads over the engagement.
Roofing Company
DOVER, NH
27 → 20.9
Average Google search ranking
+ 190%
Website sessions (296 → 859/mo)
+ 94%
Google Business Profile views
(323 → 627/mo)
First 3 months of the engagement. 63 Google reviews maintained at a 4.9 rating throughout.
Plumbing & HVAC
INDIANAPOLIS, NY
48 → 25
Average Google search ranking
+ 36%
Monthly leads (37 → 50/mo)
+ 43%
Organic clicks from Search Console
(141 → 202/mo)
Ranking cut nearly in half over the course
of the engagement.
No guarantees that your business will see the same numbers — every market is different. This is what actually happened in these accounts.
NO MYSTERY. NO RUNAROUND.
Here's exactly what happens
if you book a call.
Just a straight conversation about your business.
STEP 1
Book A Free Call
30 minutes. We talk about your business, your current situation on Google, and what you're trying to accomplish. No pressure.
STEP 2
Get A Clear Plan
I tell you exactly what I'd do, what it costs, and what results are realistic. Honest, even when it's not what you hoped to hear.
STEP 3
We Get To Work
If it's a fit, we move fast. You'll know what I'm doing and why — no black boxes, no hiding behind confusing reports.
STEP 4
Watch It Work
Monthly reports in plain English. Real numbers. Real calls. You'll always know if the investment is paying off.
FREE DOWNLOAD
The Roofer's
Google Cheat Sheet
The exact checklist to find out what's actually costing you calls — sent straight to your inbox, free.
