Quick Answer: The most common Google Ads mistakes plumbing companies make are: running broad match keywords without a negative keyword list, sending paid traffic to the homepage instead of a landing page, not setting up call tracking, setting a budget too small to generate data, and hiring an agency that doesn't specialize in home services. After auditing hundreds of home service Google Ads accounts, the same mistakes show up again and again. Not because plumbing business own

You've invested in Google Ads. You're spending real money. But the calls aren't coming in the way they should. Before you blame your campaign structure, your keywords, or your budget — take a hard look at where your traffic is landing. Because in my experience, one of the most common reasons home service Google Ads campaigns underperform has nothing to do with the ads at all. It has everything to do with the website. The Connection Between Your Website and Google Ads Performa

Quick Answer: Your Google Ads are working if they're generating tracked phone calls, form submissions, or booked jobs at a cost that makes financial sense for your business. Clicks, impressions, and CTR don't tell you if ads are working. Actual leads do. Here's how to measure what matters. This is one of those questions that sounds simple but exposes a real problem in how most Google Ads campaigns are reported. You look at your dashboard. Clicks are happening. Spend is happen

Google Ads waste is shockingly common in the home service industry. I've audited accounts where 40%, 50%, even 60% of the monthly ad spend was going to clicks that had zero chance of turning into customers. The worst part? Most of these business owners had no idea. Their agency was sending monthly reports. The clicks were happening. It just... wasn't turning into calls. Here are the 7 most common signs your Google Ads are leaking money — and what to do about each one. Sign #1