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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Track What Matters for Business: Stop Drowning in Useless Data
Your Analytics Dashboard Is Lying to You Right now, you're probably staring at charts and graphs that make you feel busy but don't...
Aug 217 min read
Set Up GA4 Correctly: The Business Owner's Guide to Google Analytics That Actually Works
Alright, let's be honest. You've got a website, you think people are visiting it, but you have absolutely no clue what they're doing once...
Jul 24 min read
Set Up GA4 Correctly: The Business Owner's Guide to Google Analytics That Actually Works
Your Business Needs Data, Not Confusion If you're running a business in 2025 without proper analytics, you're basically driving...
Jun 268 min read
Powerful Event Tracking in Google Analytics
Why Most Businesses Have No Idea If Their Website Actually Works Let's be honest: most business websites are like leaky buckets. Visitors...
Apr 511 min read
Google Analytics Basics for the Busy Business Owner: The Data That Actually Matters
Why Most Business Owners Are Flying Blind (And How Analytics Changes That) Let's cut to the chase: if you're not using Google Analytics,...
Mar 2910 min read
Google Empower Hour - Episode 5: Google Analytics
Google Analytics: Turn Your Website Data into Profit Stop guessing what works on your website and start making decisions based on real...
Feb 211 min read
Organic vs Paid Ads
Understanding Organic vs Paid Ads: Your Path to Google Success Getting more website traffic is a common challenge for businesses, but...
Feb 31 min read
3 Simple Ways to Improve Your Website Rankings in 2025
3 Simple Ways to Improve Your Website Rankings in 2025 In today's digital landscape, ranking well on Google isn't just about creating...
Jan 302 min read
Why Your Website Is Invisible on Google 😱 | Google Audit Reveals All
3 Critical Google Ranking Secrets Your Competition Doesn't Want You to Know In today's digital landscape, achieving visibility on Google...
Jan 292 min read
What’s a Google Audit, Anyway?
Is your business making the most out of Google? You might think so—but what if there’s more potential just waiting to be unlocked? It’s...
Jan 104 min read
Top 7 Google Audit Insights That Can Save Your Business
Think everything’s fine with your online presence? Think again. Without regular check-ups, your business could be bleeding customers...
Jan 93 min read
10 Reasons Your Business Needs a Google Audit (Like, Yesterday) 🔍
Let's cut to the chase – if you're not regularly auditing your Google presence, you're basically showing up to a gunfight with a butter...
Jan 63 min read
3 best practices for utilizing Google Analytics to track website performance?
Google Analytics is an incredible tool that offers a wealth of information. If you have a website, you need to drop everything and...
Nov 28, 20242 min read
How to Use Misspellings in an SEO Strategy
Misspellings in SEO, is low hanging fruit Regarding search engine optimization (SEO), the goal is often to target the most relevant and...
Nov 7, 20243 min read
Creating a Content Marketing Strategy with SEO in Mind
Content Marketing Strategy is Necessary to Get Google's Attention Creating a content marketing strategy that aligns with SEO best...
Oct 31, 20244 min read
How Does My Google Strategy Work?
How Does My Google Strategy Work? Google is a huge asset to any business that wants to attract more visitors to its website. However,...
Oct 29, 20241 min read
How to Create Effective Display Ads
Effective Display Ads that can Capture Engagement Creating effective display ads is crucial for capturing audience attention and driving...
Oct 24, 20243 min read
Are Keywords Enough for Google Success?
Google Success is a Level-Up for Your Business Regarding Google success, keywords are often hailed as the magic ingredient. But are they...
Oct 17, 20243 min read
How the Hell Do I Start with Google?
Start with Google, End with Success Getting started with Google's suite of tools can feel overwhelming, but it's essential for any...
Oct 8, 20242 min read
Is My Business the Right Fit to Invest in Google?
Invest in Google and Invest in Your Future Investing in Google’s suite of services, including Google Ads and SEO, can be a game-changer...
Oct 3, 20243 min read
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