Remarketing and How it Works

Updated: Mar 15, 2021


Remarketing - KaeRae Marketing
Remarketing - KaeRae Marketing

What is Remarketing? I get this question a lot. But that surprises me. Remarketing is one of my favorite types of ads for many reasons, I will get into them in a bit.


Let me explain what Remarketing ads are and how you can use them for your business.


First, Remarketing is a type of ad that is triggered to follow around a user once they have visited your website. The ad is triggered using Google Analytics code to track the cookies of the device that came to your site.


What are Cookies?: "An HTTP cookie is a small piece of data stored on the user's computer by the web browser while browsing a website. Cookies were designed to be a reliable mechanism for websites to remember stateful information or to record the user's browsing activity." (Wikipedia)