Google Ads Remarketing is a technique used to show ads to people who have previously interacted with your website or mobile app. This technique allows you to reconnect with users who have shown an interest in your products or services, but did not convert during their initial visit.
Remarketing works by using a special tracking code, called a "remarketing tag," to track the behavior of users who visit your website or mobile app. This tag adds the users to a remarketing list that you can use to show targeted ads to them on other websites or apps that are part of the Google Display Network.
Here are the steps involved in setting up a remarketing campaign in Google Ads:
Install the remarketing tag: Install the Google Ads remarketing tag on your website or mobile app to track user behavior.
Create a remarketing list: Create a list of users who have visited your website or mobile app and add them to a remarketing list in Google Ads.
Create remarketing ads: Create ads that target users on your remarketing list with specific messages or offers that are relevant to them.
Set up a remarketing campaign: Set up a Google Ads campaign and select the remarketing list you want to target with your ads.
Optimize your campaign: Monitor the performance of your campaign and adjust your bids, ad creative, and targeting based on the results.
Remarketing allows you to reach users who have already shown an interest in your products or services, increasing the chances that they will convert. By targeting users who are already familiar with your brand, you can also improve the effectiveness of your advertising and increase your return on investment (ROI).