Google Ads accounts get messy fast. If you don't set up the right structure from the beginning, you'll waste money and have no idea what's working. Here's the simple framework. I'm Kelsey with KaeRae Marketing. Before we talk about keywords or ads or targeting, you need to understand how a Google Ads account is organized. This is the foundation. Get this right and everything else is easier. A Google Ads account has 4 levels. Think of it like a filing cabinet: Account — that's

Keyword match types are one of the most important settings in your entire Google Ads account — and one of the most misunderstood. Get them right and your ads show up for people who are actively looking to hire a plumber, HVAC technician, or electrician. Get them wrong and you're paying for clicks from people who have absolutely no intention of calling you. Here's the plain-English breakdown. What Are Keyword Match Types? When you add a keyword to your Google Ads campaign, you

Quick Answer: Your Google Ads are working if they're generating tracked phone calls, form submissions, or booked jobs at a cost that makes financial sense for your business. Clicks, impressions, and CTR don't tell you if ads are working. Actual leads do. Here's how to measure what matters. This is one of those questions that sounds simple but exposes a real problem in how most Google Ads campaigns are reported. You look at your dashboard. Clicks are happening. Spend is happen

Google Ads waste is shockingly common in the home service industry. I've audited accounts where 40%, 50%, even 60% of the monthly ad spend was going to clicks that had zero chance of turning into customers. The worst part? Most of these business owners had no idea. Their agency was sending monthly reports. The clicks were happening. It just... wasn't turning into calls. Here are the 7 most common signs your Google Ads are leaking money — and what to do about each one. Sign #1

Your website exists, you know it's there, but when potential customers search for what you offer... crickets. Sound familiar? You're not going crazy—your pages really aren't showing up. And I'm about to tell you exactly why. Drop a 🙋‍♀️ if you've ever Googled your own business and couldn't find yourself! Here's the brutal truth: Google doesn't automatically know your business exists just because you built a website. Think of Google like a massive library with billions of boo

Your Website Might Be Sabotaging Your Business Right Now Every second your website takes to load, you're hemorrhaging potential customers. And Google? They're watching. Judging. And potentially blacklisting your slow site from search results. If you've ever wondered why your perfectly designed website isn't bringing in customers, the answer might be simpler than you think: your site is slower than a dial-up modem from 1995. Here's the reality check: A one-second delay in page

Your competitors are stealing customers while you're sitting there wondering why your phone isn't ringing. I'm Kae, and if you're a business owner who feels completely invisible on Google, this video is your rescue plan. Look, I know you didn't start your business to become a Google expert, but here's the brutal truth: if customers can't find you when they search, you don't exist. Period. In the next 5 minutes, I'm going to show you exactly how to fix your Google Business lis