NAP Consistency

https://video.wixstatic.com/video/f7391c_c214ac2760a7443aa2e7a7ed1130969a/720p/mp4/file.mp4

NAP, have you heard of this before?

Not let's go take a Nap.

But NAP. Name. Address. Phone #.

This is something that helps Google trust your business information.

Let me explain if you have changed your business name, address or phone number since starting your business. You need to see what information in on the web.

If Google finds inconsistent information about your business, it will not trust you and will show you lower in the search results.

The easiest way to check is to search Google for your business and look through each page to see what comes up. If you find incorrect information, you need to go to the source. What page online has that information?

You would be surprised. If you do not clean up old information, it will confuse Google and your customers.