Google Ads: Budget Formula
- kaeraemarketing
- Dec 17, 2024
- 1 min read
Updated: Apr 2
In this video, I break down a simple yet effective formula to help you determine how much your Google Ads budget should be. Whether you're just starting or looking to optimize your current ad spend, this approach will give you clarity on what to expect for your industry.
I'll show you how to calculate based on a $5 average cost-per-click (CPC) and a target of one lead per day. Learn why understanding your conversion rate and setting the right expectations for ROI is crucial. Plus, I’ll explain why $1,000 per month is the minimum ad spend I recommend for businesses.
Is your budget aligned with your business goals? Ask yourself, how much is a new customer worth to you?
💡 Key Points:
✔️ Determine your industry average CPC
✔️ Calculate clicks and conversion rates
✔️ Set realistic ad budgets
✔️ Understand cost per lead and ROI
Advertising has always been a difficult issue for small businesses: the budget is limited, and the competition is high. With the advent of Google Ads Automation https://yakivads.com/ it has become much easier to control expenses and get real results. The system optimizes impressions and adjusts bids itself. Now my ads work more stably, and the costs have become predictable. I am very happy with this automation.