FOR PLUMBING BUSINESS OWNERS
Your phone should be ringing.
Let's figure out why it's not.
You're great at plumbing. You should be getting found on Google. Here's why that's not happening — and how to fix it, starting with a free cheat sheet built specifically for plumbers.
FREE DOWNLOAD
The Plumber's
Google Cheat Sheet
The exact checklist to find out what's actually costing you calls — sent straight to your inbox, free.
WHERE TO START
Three ways to stop guessing.
Pick where you're starting from.
Download the Cheat sheet
Free, five minutes to read, built specifically for plumbers. Figure out what's actually going on before you spend a dollar on anything.
↑ GRAB IT ABOVE
Book a Free Clarity Call
Thirty minutes, no pitch. We look at your actual situation and I tell you honestly what I'd do and what it would cost.
Not Sure — SEO or Ads?
Take the two-minute quiz. Answer a few questions about your business and get a straight answer on which path actually fits.
SOUND FAMILIAR?
You built a great plumbing business.
Google just doesn't know it yet.
You didn't get into plumbing to become a marketing expert. But somewhere along the way, everyone started telling you that you need Google Ads, SEO, a Google Business Profile, GA4, Local Services Ads... and now your head is spinning. You're not alone.
THE HONEST TRUTH
Google IS the #1 way
people find a plumber.
When a pipe bursts at 11pm or a water heater dies on a Sunday, nobody's flipping through the yellow pages. They're Googling "plumber near me" and calling whoever shows up first. Here's what that means for your business:
97%
Search Online First
97% of consumers search online to find local service businesses before ever picking up the phone.
3x
More Calls From Map
Businesses in the Google Local Pack — the top 3 map results — get 3x more calls than those sitting below it.
75%
Never Scroll Down
Three-quarters of searchers never go past the first page of results. If you're not there, you're invisible.
5 sec
Decision Time
Plumbing is an urgent need. When someone has a problem, they're calling whoever shows up fast and looks legit.
THE HONEST TRUTH
See your situation.
Know your fix.
Every plumbing business is at a different stage on Google. Here's a plain-English breakdown of what the symptoms look like — and what actually needs to happen to fix them.
SYMPTOM
"I'm not showing up on Google at all. My competitors come up, but I don't."
THE FIX
Your Google Business Profile may be incomplete, unverified, or missing key information. This is step one — it's free, and it directly controls whether you show up in the map results.
SYMPTOM
"I need more calls NOW. Business is slow and I can't wait months for SEO."
THE FIX
Google Ads or Local Services Ads. Paid search puts you at the top immediately. Done right, you're only paying for people actively looking for a plumber in your area — right now.
SYMPTOM
"I show up in some searches but not others. Results feel totally random."
THE FIX
Local SEO. Your website content needs to match what plumbing customers are actually searching for in your area. This is a medium-term play — but once it works, it keeps working.
SYMPTOM
"I'm running Google Ads but they're eating money without enough calls to show for it."
THE FIX
A Google Audit. Your campaigns are probably targeting too broadly, missing negative keywords, or sending traffic to a page that doesn't convert. The budget isn't the problem — the setup is.
SYMPTOM
"I have no idea what's working. I get calls but can't tell where they're coming from."
THE FIX
GA4 tracking and reports. You need call tracking and form tracking in place so you can see exactly which marketing is generating leads — and stop guessing (or overpaying for the wrong thing).
SYMPTOM
"I want to handle this myself but I don't understand Google well enough to do it."
THE FIX
KaeRae Education. Step-by-step video training built for home service business owners. Learn what actually matters, skip the fluff, and finally understand what's happening in your own account.
REAL RESULTS, REAL PLUMBERS
Not hypothetical.
Actual client accounts.
These are pulled straight from the same reports these clients get every month — real ranking data from Search Console, real call and lead counts from Google Analytics and their Google Business Profile. No stock case studies, no cherry-picked screenshots — the actual before-and-after from three real plumbing and HVAC accounts, tracked month over month.
Local Plumber
ONTARIO, NY
51 → 21
Average Google search ranking
+ 63%
Monthly calls from Google Business Profile (52 → 84/mo)
+ 77%
Website sessions (346 → 613/mo)
Plus 600+ leads generated through Local Services Ads over the engagement.
Family-Owned
ROCHESTER, NY
39 → 16
Average Google search ranking
- 46%
Cost per click ($0.64 → $0.34)
+ 104%
Website sessions (940 → 1,916/mo)
657 five-star Google reviews and climbing,
5.0 average maintained throughout.
Plumbing & HVAC
INDIANAPOLIS, NY
48 → 25
Average Google search ranking
+ 36%
Monthly leads (37 → 50/mo)
+ 43%
Organic clicks from Search Console
(141 → 202/mo)
Ranking cut nearly in half over the course
of the engagement.
No guarantees that your business will see the same numbers — every market is different. This is what actually happened in these three accounts.
NO MYSTERY. NO RUNAROUND.
Here's exactly what happens
if you book a call.
Just a straight conversation about your business.
STEP 1
Book A Free Call
30 minutes. We talk about your business, your current situation on Google, and what you're trying to accomplish. No pressure.
STEP 2
Get A Clear Plan
I tell you exactly what I'd do, what it costs, and what results are realistic. Honest, even when it's not what you hoped to hear.
STEP 3
We Get To Work
If it's a fit, we move fast. You'll know what I'm doing and why — no black boxes, no hiding behind confusing reports.
STEP 4
Watch It Work
Monthly reports in plain English. Real numbers. Real calls. You'll always know if the investment is paying off.
FREE DOWNLOAD
The Plumber's
Google Cheat Sheet
The exact checklist to find out what's actually costing you calls — sent straight to your inbox, free.
