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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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How To: share access to Google Analytics (UA)
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read


How To: share access to Google Analytics (GA4)
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on Google. In this video, I will show you how to share access to your Google Analytics for an account with someone else. Start by going to analytics.google.com and if you have more than one account, start by going to the account you'd like to share. I will show you how to invite KaeRae Marketing or anyone else to a GA, for you will go to the bot
Jan 8, 20231 min read


Give Google what they want
One of the biggest questions business owners ask is, "What does Google want to see to rank at the top?" This post will review key...
Jan 8, 20232 min read


How To: share access to Google Search Console
Hello, my name is Kelsey Flannery. I own KaeRae Marketing, which helps businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read


What is Organic Traffic?
The biggest confusion in digital marketing is SEO ; what is that?! Let me break it down for your barney style. And then, I will tell you...
Jan 8, 20232 min read


What is Search Console?
G oogle Search Console is a tool Google offers to websites that look to improve their organic ranking and tracking. This tool is...
Jan 8, 20231 min read


How to use Google Business Effectively
Using Google Business or Google My Business (known by its previous name) can be a game changer for your local search rankings. Google...
Jan 8, 20231 min read


How To: share access to Google Business
My name is Kelsey Flannery, and I own KaeRae Marketing, which helps businesses use Google tools to dominate their competition on Google. In this video, I will show you how to share access to your Google Business Listing with someone else. This is also known as your Google My Business listing. Start by going to google.com/business , then click on Manage now. You'll be brought to your Google Business Listing. And you'll notice that you will see these metrics and these options
Jan 8, 20231 min read


What is Google Business?
Google Business is a free listing that a business can create to be found and considered credible by Google. This listing has been...
Jan 8, 20232 min read


Search vs. Display Campaigns
When using Google Ads to advertise for your business, you will choose between the Search Network and the Display Network to show...
Jan 8, 20232 min read


Being Google Ads Certified
I have always been an analytical thinker. I have always enjoyed making sense of numbers and what they explain. While discovering Google...
Jan 8, 20232 min read


Keyword Planner
The Keyword Planner is a powerful tool for developing a strong keyword list for your business. When starting your keyword list, think...
Jan 8, 20232 min read


How much does Google Ads cost?
Google Ads is an excellent marketing tool for businesses to improve online exposure. But Google Ads does have a cost to it. A common...
Jan 8, 20232 min read


How To: share access to Google Ads
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition. In this video, I will show you how to share access to your Google Ads account, also known as Google AdWords, with someone else. Start by going to ads.google.com . And when you're in your account, you can verify in the top right with your CID. A couple of ways to do this is to use the tools drop-down and go to access insecurity, or you can type i
Jan 8, 20231 min read


What is Google Ads?
There has been a change to the Google AdWords brand; it is now known as Google Ads . This post was written before that change. If you...
Jan 8, 20231 min read
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