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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Landing Pages
A landing page is a specific web page that a user is directed to after clicking on a Google Ads ad. The landing page is an important...
Jan 15, 20241 min read
Keyword Research
Keyword research is the process of identifying and analyzing the search terms and phrases that people use when searching for information,...
Jan 15, 20241 min read
What to know when using Google Ads
Here are some important things to keep in mind when using Google Ads: Set clear goals: Before you start creating campaigns, define your...
Jan 15, 20241 min read
Remarketing and How it Works
Google Ads Remarketing is a technique used to show ads to people who have previously interacted with your website or mobile app. This...
Jan 15, 20242 min read
Google Ads: Ad Extensions
Google Ads extensions are features that allow advertisers to provide additional information and links to their ads, making them more...
Jan 15, 20241 min read
Google Ads: Keyword Planner
Google Ads Keyword Planner is a tool within the Google Ads platform that helps advertisers research and select relevant keywords for...
Jan 15, 20241 min read
Google Ads: Account Structure
The Google Ads account structure is made up of three main levels: account, campaign, and ad group. Here's a brief explanation of each...
Jan 15, 20241 min read
Google Ads, Explained
Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google search results...
Jan 15, 20241 min read
How does Google My Business work?
What is Google My Business, and How Does It Work?
Jan 10, 20242 min read
Geotargeting Your Google Ads
In the ever-evolving landscape of digital advertising, businesses are continually seeking innovative ways to enhance their online...
Dec 6, 20232 min read
How much do Local Services Ads Cost
Local service ads (LSAs) are a fantastic way for businesses to connect with local customers. They offer prime visibility on Google's...
Nov 22, 20232 min read
5 tips for getting new subscribers
Are you a budding YouTuber looking to expand your channel's subscriber base? Or maybe you're just starting your YouTube journey and want...
Nov 15, 20232 min read
Nov 8, 20232 min read
How Else Can I Reach More Customers
Hey there, it's Kelsey, your go-to Google expert, and today we're diving into the exciting world of Google My Business. You might be...
Nov 1, 20232 min read
How Much Does Gmail Cost
Are you wondering about the cost of using Gmail, one of the most popular email services globally? You're in the right place!
Oct 18, 20232 min read
What is Google Workspace?
Google Workspace is a versatile suite of digital tools that can simplify your work, boost productivity, and enhance collaboration.
Oct 11, 20233 min read
How much does YouTube cost?
If you're a digital marketer eyeing YouTube as a marketing platform, you're probably wondering, "How much does YouTube cost?" In this...
Oct 4, 20232 min read
How much does Tag Manager Cost?
When it comes to web analytics and tag management, Google Tag Manager (GTM) is a popular choice among businesses of all sizes. One of...
Sep 27, 20233 min read
What is Google Analytics?
Hey there, friends! Today, I'm going to take you on a journey into the exciting world of Google Analytics. If you've ever wondered how...
Sep 20, 20233 min read
Can I respond to customer reviews on Google My Business?
Respond to GMB reviews like a pro! Discover why it matters, how to craft perfect responses, and how to build stronger customer connections.
Sep 13, 20233 min read
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