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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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5 tips to Improve Your Google Business Rank
Improving your Google Business rank is crucial for increasing your online visibility and attracting more customers. Here are five tips to...
Jan 15, 20242 min read


How to Respond to Google Reviews
To respond to Google reviews for your business, follow these steps: Sign in to Google My Business: Go to the Google My Business website...
Jan 15, 20241 min read


Tips for Responding to Google Reviews
Respond promptly: Aim to respond to reviews in a timely manner, ideally within 24 to 48 hours. This shows that you're attentive and care...
Jan 15, 20241 min read


How Much Does Google Business Cost?
Google My Business is a free service provided by Google. There is no cost to create and manage a business listing on Google My Business....
Jan 15, 20241 min read


How to Create a Google Business Account
To create a Google My Business account, follow these steps: Go to the Google My Business website: Visit the Google My Business website at...
Jan 15, 20242 min read


How to Use Google Business for SEO
Google My Business (GMB) can be a valuable tool for improving your business's visibility in local search results and enhancing your...
Jan 15, 20242 min read


How to Use Google Business Effectively
To use Google My Business effectively, follow these steps: Create and claim your listing: Go to the Google My Business website (...
Jan 15, 20242 min read


Key Features and Benefits of Google My Business
Here are some key features and benefits of Google My Business: Business listing: Google My Business allows businesses to create a...
Jan 15, 20242 min read


Landing Pages
A landing page is a specific web page that a user is directed to after clicking on a Google Ads ad. The landing page is an important...
Jan 15, 20241 min read


Keyword Research
Keyword research is the process of identifying and analyzing the search terms and phrases that people use when searching for information,...
Jan 15, 20241 min read


What to know when using Google Ads
Here are some important things to keep in mind when using Google Ads: Set clear goals: Before you start creating campaigns, define your...
Jan 15, 20241 min read


Remarketing and How it Works
Google Ads Remarketing is a technique used to show ads to people who have previously interacted with your website or mobile app. This...
Jan 15, 20242 min read


Google Ads: Ad Extensions
Google Ads extensions are features that allow advertisers to provide additional information and links to their ads, making them more...
Jan 15, 20241 min read


Google Ads: Keyword Planner
Google Ads Keyword Planner is a tool within the Google Ads platform that helps advertisers research and select relevant keywords for...
Jan 15, 20241 min read


Google Ads: Account Structure
The Google Ads account structure is made up of three main levels: account, campaign, and ad group. Here's a brief explanation of each...
Jan 15, 20241 min read


Google Ads, Explained
Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google search results...
Jan 15, 20241 min read


How To: share access to Local Services Ads
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use the Google tools to dominate over their...
Jan 10, 20231 min read


How To: share access to Merchant Center
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition. In this video, I will show you how to share access to your Merchant Center account with someone else. This is Google Shopping. Start by going to merchants.google.com and then click on the settings wheel at the top. Go to account access. And then you'll go to Add User and type in the email address that you would like to invite you're working wit
Jan 8, 20231 min read


How To: share access to YouTube
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read


How To: create a new YouTube channel
Have you ever wanted to create a YouTube video or channel for your business? If done well, this can have a substantial impact and be a...
Jan 8, 20232 min read
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