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The Marketing Mantra
This blog is meant to provide business owners with the tools and resources to manage digital marketing campaigns using Google tools. Find the answers to your questions and start reaching your business goals.
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Keyword Research
Keyword research is the process of identifying and analyzing the search terms and phrases that people use when searching for information,...
Jan 15, 20241 min read


What to know when using Google Ads
Here are some important things to keep in mind when using Google Ads: Set clear goals: Before you start creating campaigns, define your...
Jan 15, 20241 min read


Remarketing and How it Works
Google Ads Remarketing is a technique used to show ads to people who have previously interacted with your website or mobile app. This...
Jan 15, 20242 min read


Google Ads: Ad Extensions
Google Ads extensions are features that allow advertisers to provide additional information and links to their ads, making them more...
Jan 15, 20241 min read


Google Ads: Keyword Planner
Google Ads Keyword Planner is a tool within the Google Ads platform that helps advertisers research and select relevant keywords for...
Jan 15, 20241 min read


Google Ads: Account Structure
The Google Ads account structure is made up of three main levels: account, campaign, and ad group. Here's a brief explanation of each...
Jan 15, 20241 min read


Google Ads, Explained
Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google search results...
Jan 15, 20241 min read


How To: share access to Local Services Ads
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use the Google tools to dominate over their...
Jan 10, 20231 min read


How To: share access to Merchant Center
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition. In this video, I will show you how to share access to your Merchant Center account with someone else. This is Google Shopping. Start by going to merchants.google.com and then click on the settings wheel at the top. Go to account access. And then you'll go to Add User and type in the email address that you would like to invite you're working wit
Jan 8, 20231 min read


How To: share access to YouTube
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read


How To: create a new YouTube channel
Have you ever wanted to create a YouTube video or channel for your business? If done well, this can have a substantial impact and be a...
Jan 8, 20232 min read


Jan 8, 20230 min read


How To: upload Tag Manager containers
PS. Follow this next video to update the Container from UA to GA4. Don't worry it is simple.
Jan 8, 20231 min read


How To: share access to Google Analytics (UA)
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read


How To: share access to Google Analytics (GA4)
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition on...
Jan 8, 20231 min read


How To: share access to Google Business
My name is Kelsey Flannery, and I own KaeRae Marketing, which helps businesses use Google tools to dominate their competition on Google....
Jan 8, 20231 min read


How To: share access to Google Ads
Hello, my name is Kelsey Flannery, the owner of KaeRae Marketing, helping businesses use Google tools to dominate their competition. In...
Jan 8, 20231 min read
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